Turn Data Into Content Marketing That Performs

We produce data-driven content to tell better stories that get shared.

Data-Driven Content: The New Imperative 

‘Good’ content isn’t good enough anymore. Not when there are millions of blog posts published daily. How to stand out? 

The solution: marketing by sharing data. Time and time again, data­-driven posts have spread like wildfire.

Data-driven content marketing is the best way to drive traffic, leads and search engine rankings.

 

“The team of experts at FrontPage Data helped us to create one of the most successful pieces of content we have ever published. In the first week alone, it drove 40k visits to our website - a true testament to the quality and relevance of their work.”

How it works

#1

Id​ea Generation and Selection

First, we talk about some ideas. You likely have access to tons of information and have ideas of how to use it as content marketing. Where we can help is in identifying your best ideas. We also look at third-party data that we could use to create a story that fits your brand. Either way, we have good instincts for whether an idea will succeed or not on “The Internet.”

#2

Production

After we all agree on a promising idea to pursue, our analysts start collecting and preparing the data and do secondary research. We´ll send the draft to you, so you can tell us what you like/dislike and make any edits and revisions until you are happy. 

#3

Finished Product

The finished product includes the blog post, all accompanying charts and graphics, and any raw data we used to craft the piece. Or, if you prefer, you can just request the charts and raw data, and add your own voice to it. The piece is then yours! But your content marketing campaign is not done: you need to promote it. That means sending the content to journalists/blogs and promoting it on social channels. We’ll provide tips on the most effective angle for pitching the piece.

Your Benefits

Become a thought leader

By consistently publishing and sharing new data-driven content, we position you as a thought leader in your field.

Nurture existing relationships

Data-driven content help nurture existing sales prospects to keep you top of mind.

Drive new leads

While not every piece of content has the purpose to drive leads, new opportunities are a common by-product of content and thought leadership.

Drive traffic, links and search engine rankings

People love to read and share stories about data. This will increase traffic, links and search engine rankings.

Public Relations done right

Data helps reporters easily write articles that are interesting and newsworthy. They will start coming to you as a source.

Turn data into marketing content

There is an endless well of content ideas inside data. We help you turn data into marketing content that will grow your business.

Here's some of our work

"Comparing Airbnb and Hotel Rates in Europe and Germany"
We compared the average costs of hotel rooms and Airbnb accommodations in ten German and 22 European cities. In total, we reviewed more 200.000 Airbnb listings. This article got featured in major German-speaking news outlets in Germany and Austria.
View
"We Analyzed 331.000 Kickstarter Projects. Here´s What We learned About Crowdfunding Success"
Using a public data source, we analyzed more than 378.000 Kickstarter projects. This article was cited on various start-up news websites and lead to guest posts, among them, on the German Start-Up Association Blog.
View
"The Top 10 Sad Christmas Songs"
Based on data accessed through the Spotify API, we analysed 143 German Christmas songs and calculated the Top 10 Saddest songs. We also created an interactive data vizualisation to showcase the various songs.
View
Text Analytics on 3 Million Russian Troll Tweets
We looked at 3 Million Troll Tweets and analysed whether these bot accounts tried to polarize and influence political debates in Germany.
View
"Drugs, Weapons and Bitcoin - Analyzing 100.000 Darknet-Transactions"
We looked at 100.000 Darknet transactions from a public dataset.Amongst other findings, we found that drugs are the most traded items and that weapons, on average, have the highest price tag.
View
"We Analyzed 5.2 Million Desktop and Mobile Pages - Here’s What We Learned About Page Speed"
We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. Our data revealed some very interesting (and surprising) insights.
View

Interested?

Please provide a few details below to give us a better idea of fit. We’ll provide more details about how our services work, and answer any questions you might have. Thanks again for your interest!

About us

We’re a collection of writers, data scientists, engineers and analysts that are obsessed with creating and spreading quality, data-driven information. To us, talking about data, analyzing it, and turning it into content is the most interesting job in the world.

Our mission

We help companies come up with interesting topics, analyze their data, and turn the insights into great content marketing that spreads. It works! 

Contact

Get in touch at [email protected]

Made with ❤️ in Düsseldorf, Germany.