Turn Data Into Content Marketing That Performs
We produce data-driven research content to tell better stories that get shared.
Data-Driven Research Content: The New Imperative
We live in a world of content overload. How to stand out?
Marketing by sharing data.
When Steve Rayson, Co-founder of BuzzSumo, recently analyzed 100 million articles, he found that:
“Authoritative research and reference content are the two types of content that consistently get links and shares.” In addition, they found that 94% of marketers agree that original research elevates a brand’s authority.
The takeaway: Publishing data-driven research content is a substantial opportunity for marketers to drive traffic, leads and search engine rankings.
How it works
Idea Generation and Selection
First, we talk about some ideas. You likely have access to tons of information and have ideas of how to use it as content marketing. Where we can help is in identifying your best ideas. We also look at third-party data that we could use to create a story that fits your brand. Either way, we have good instincts for whether an idea will succeed or not on “The Internet.”
After we all agree on a promising idea to pursue, our analysts start collecting and preparing the data and do secondary research. We´ll send the draft to you, so you can tell us what you like/dislike and make any edits and revisions until you are happy.
The finished product includes the blog post, all accompanying charts and graphics, and any raw data we used to craft the piece. Or, if you prefer, you can just request the charts and raw data, and add your own voice to it. The piece is then yours! But your content marketing campaign is not done: you need to promote it. That means sending the content to journalists/blogs and promoting it on social channels. We’ll provide tips on the most effective angle for pitching the piece.
Here's some of our work
Please provide a few details below to give us a better idea of fit. We’ll provide more details about how our services work, and answer any questions you might have. Thanks again for your interest!